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Below the Line Marketing


Empowering Your Brand and Business Growth

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BTL – Brand Activation – Direct Marketing, DDS & Event Management

BTL – Below the Line Marketing

IKTAR offers fully customized and objective driven BTL (below the line) Marketing campaigns for its national and international client. For this purpose IKTAR has diverse teams of professionals with remarkable achievements on their track record. We are serving consumer goods’ and services’ clients for all their BTL needs around the Pakistan.

Brand Activation

Brand Activation is the back bone of any advertising and marketing campaign. ‘Seeing is believing’ exactly applies to brand activation efforts and their business outcome. IKTAR helps its clients to activate product and service brands in a highly dynamic manner to ensure better product positioning and high brand share in the perspective market. Brand activation if planned, organized and implemented with true professional image; establishes direct contact and relationship between brand and ultimate consumer. Brand activation is conducted in a dynamic and assertive manner that may include brand activation at different places and phases.  Major brand activation efforts are grouped in following categories:

  • Mall Activation

  • Street or Apartment Activation

  • School Activation

  • Road Shows

  • Trial Runs

Direct Marketing & Door to Door Selling (DDS)

Direct marketing and door to door selling or promotion (DDS or DDP) help businesses to get immediate sales and customer response. Direct marketing IKTAR offers has many tiers and categories based on type of product, target customer, expected market share and planned revenue for the business. DDS and direct marketing supplements other marketing efforts and create synergized business results that equally good for both short and long term business objectives.

Event Marketing & Management

Our event marketing and management services include launch & re-launch of products, trade shows, selling blitz, expo, product trials, opinion polls at public places, point of purchase (POP) or point of sale (POS) activities to promote and activate brands, music shows, promotional picnic and fun galas.

For an appointment or to get more details about our Below the Line Marketing Services, please contact IKTAR.

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