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Defining a happy customer is very important as it is essential for making your business a really happy business. The happiness of business is directly linked and proportionate to the happiness of its customers. If customers are happy, the business is happy and if the customer is very happy from your product, service and company, your business is highly successful.

Companies across the globe are in constant search of finding more innovative and impressive ways for making their customers happy. Competition in global and most of the local markets have surpassed the conventional price and quality competition and it is more concerned about the happiness of customer.

The happiness of customer is based on multiple factors that may include product or service itself, the price, method or process of buying & selling or delivery of the product or service. The ultimate utility of the product for the customer and a favorable cost-benefit analysis also plays an important role in customer’s happiness. If a customer feels good about all the elements attached to the product, service, and company he or she feels good and is more inclined to buy from the company. This is the first step towards happiness.

If something bigger than customer’s expectations is given by the company; customer becomes happy and then a loyal customer to the company. In the modern world, the real battle is knowing how to make a customer feel happy about the product or service. Small and medium organizations find it more difficult but good customer satisfaction research or customer satisfaction surveys can solve the problem well. Contact to learn the ways you can adapt to create more happy customers for your business.

Shafqat Jilani is a corporate trainer, management consultant, life coach, motivational speaker, a behavioral psychologist and e-strategist with more than twenty fives years professional working. He is working in IKTAR as country director Pakistan.