Product and Business Marketing Strategy
| No. | Service | Description |
| 1 | Market Positioning | Defining how the business or product is positioned relative to competitors in a way that is both honest about what the organization can actually deliver and distinctive enough to give customers a clear reason to choose it. |
| 2 | Target Customer Definition | Identifying the specific customer segment most likely to buy, most likely to stay, and most profitable to serve, rather than attempting to market to everyone and converting no one. |
| 3 | Value Proposition Development | Articulating what the business offers that competitors do not, in language that resonates with the target customer’s actual priorities rather than the organization’s internal assumptions about what matters. |
| 4 | Marketing Plan Design | Building a realistic, budget-appropriate marketing plan connected to specific revenue and growth objectives with measurable milestones and a clear accountability framework. |
| 5 | Product Launch Advisory | Positioning, pricing, channel strategy, and launch campaign design for new product or service introductions into the Pakistani market. |
BTL Marketing and Brand Activation
| No. | Service | Description |
| 6 | BTL Campaign Design and Management | Planning and managing below-the-line marketing campaigns: product sampling, brand activation events, trade shows and expos, selling blitz campaigns, in-store POS and POP activities, and promotional events. National reach and local execution. |
| 7 | Trade and In-Store Marketing | Point-of-sale strategy, merchandising guidance, and retail activation planning for consumer products seeking to improve shelf presence, trial, and offtake at the retail level. |
| 8 | Post-Campaign Measurement | Every IKTAR BTL campaign concludes with a post-campaign report covering reach, activation numbers, consumer feedback, trade feedback, and ROI assessment against the original campaign objectives. |
Public Relations and Brand Communications
| No. | Service | Description |
| 9 | PR Strategy Development | Building a public relations strategy that creates consistent, credible coverage in the media channels that reach the target audience, calibrated to what is achievable with the organization’s profile and budget. |
| 10 | Personal Brand and Thought Leadership | Building recognized personal authority for business owners and senior leaders who want to be known as credible voices in their industry. Based on IKTAR’s own experience building Shafqat Jilani’s published author and business advisor profile. |
| 11 | Crisis Communications Advisory | Managing public communications when a business is facing a reputational challenge. Protecting the brand’s credibility and stakeholder trust through a structured, professionally managed response. |
The best product in Pakistan loses to a well-marketed average product every single day. Marketing is not a luxury that you add when you can afford it. It is the reason customers choose you instead of someone equally capable. And in Pakistan’s increasingly competitive consumer environment, the gap between the brand that has invested in its visibility and credibility and the brand that has not is growing wider every year.
Shafqat Jilani | Founder, IKTAR | Management Consultant
FREE DIAGNOSTIC TOOL
Not Sure Where Your Business Needs the Most Attention?
IKTAR 360° Business Health Scan evaluates your organization across five critical pillars and produces a prioritised action plan in minutes. Used by business owners and managers across Pakistan as the starting point for every serious improvement effort.
What the 360 Audit Covers
Market Research and Business Intelligence
Consumer and market research that informs BTL campaign targeting, messaging, and channel selection.
Corporate Branding
Brand identity and visual communications development that marketing campaigns need to be effective.
Business Troubleshooting
When marketing underperformance is a symptom of a deeper strategic or positioning problem that no marketing investment can solve.
Shafqat is well experienced trainer familiar with Competency Based Education and Training CBET & Quality Assurance QA / Quality Control QC of Training
TVET Consultant
I don’t hesitate in placing Shafqat Jilani among the best trainers in the country. He always explores modern approaches, creative skills, innovative ideas and relevant case studies. Any enterprise looking for training services in human development, strategic planning, development of selling & marketing skills, improvement in presentation skills, policy & strategy development, polishing decision-making skills, introduction of modern approaches etc. must opt IKTAR as a Trainer.
HBL
Mr. Shafqat is a thorough gentleman and a perfect professional who keeps his commitments and have all the potential to steer any organization to success. He is a Lead Trainer and Consultant and I for once trust him to deliver effective and mesmerizing trainings as well as innovative solutions. I would like to highly recommend him for training and consulting assignments.
SysComp International (Pvt.) Ltd
KTAR is very good training institute, as we experienced recently. We sent our team on Leadership training course to IKTAR and found a tremendous change in behavior of our team. IKTAR has been useful in bringing a Paradigm shift in their approach to handle things and now the same employees are very helpful towards other colleagues. I believe, IKTAR training modules makes employees from Followers to Leaders, who not only delivery their own KPIs but also help others to grow to achieve joint goals of the company.
Renacon Pharma
Shafqat Jilani is a a detailed oriented person. Hope his organization can take a lot a benefit from him. Good Luck
Pakistan Business Forum
I had the opportunity to work with Shafqat Jilani and found him to be a knowledgeable and dedicated business consultant. His practical advice, strategic thinking, and commitment to helping businesses grow make him a valuable professional. I appreciate his guidance and confidently recommend him to anyone seeking business transformation and growth expertise.
Power Lion Seed
I know Shafqat from his university days, he had a candid and persuasive personality from the early days. He had bold presentations with innovative and unique ideas complemented by his ability to put this on the paper as well. Teaching and passing on his knowledge to others has always been his passion and he has been doing this very well in his different roles at the present and previous assignments.
La Computa Vision LLC