Tariq Asmat Director Marketing & Research
- Strategic Planning & Execution
- Higher Education Capacity Building
- Marketing & Student Recruitment Strategy
- Leadership Coaching & Organizational Development
- Business Growth & Turnaround Management
- Stakeholder Engagement & Change Management
- University Graduation in Marketing
- Diploma in Project Management
- Certified in Project Management
- Certified Marketing Consultant
With over four decades of diverse leadership experience, Tariq Asmat is a seasoned academic and business consultant, known for driving growth, transformation, and sustainable success across sectors—especially in education.
At IKTAR, Tariq leads our Marketing & Research division, bringing deep insight into strategic planning, higher education marketing, capacity building, and organizational development. His work has helped institutions build high-performing teams, streamline operations, and increase student enrollments through smart, data-driven outreach strategies.
Tariq has played a pivotal role in advancing educational excellence in Pakistan. From boosting admissions in the AIOU MBA program to designing institutional frameworks for Lahore City Education Group, his contributions have consistently delivered measurable impact.
Previously, he served as a consultant for renowned institutions including Lahore City University and Sarwar Institute of Professional Studies, and currently leads MAP Pakistan – Marketing Associates & Professionals, a consultancy firm he founded to empower education sector startups and institutions.
He holds a Master’s in Commerce (Marketing) from the University of the Punjab, and international certifications in Quality Management from AOTS, Osaka, Japan.
publications
Mastering Change Management in the Digital Era
Introduction: Navigating Change in Pakistan’s Digital Business Landscape In 2025, Pakistani businesses confront unprecedented transformation pressures driven by rapid digital innovation, evolving customer expectations, and intensifying global competition. Change management has shifted from a tactical activity to a strategic imperative, critical for survival and growth in an era defined by disruption and agility. Successfully managing
July 13, 2026Business Transformation: A Step-by-Step Guide
Introduction: Navigating the Urgency of Business Transformation in Pakistan In today’s rapidly evolving business environment, companies in Pakistan face constant pressure to adapt to technological advances, shifting market dynamics, and rising customer expectations. The ability to drive business transformation has become a critical differentiator for organizations seeking sustainable growth. Yet, transformation is complex—requiring more than
July 1, 2026Why Strategic Thinking Beats Hard Work Alone
Introduction: The Strategic Imperative for Pakistan’s Business Leaders In Pakistan’s fast-evolving business landscape, the conventional notion that hard work alone guarantees success is no longer sufficient. Today’s leaders must cultivate a strategic thinking mindset to navigate complexities, anticipate challenges, and position their organizations for sustainable growth. The economic volatility, technological disruptions, and competitive pressures businesses
June 15, 2026
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