Tariq Asmat Director Marketing & Research
- Strategic Planning & Execution
- Higher Education Capacity Building
- Marketing & Student Recruitment Strategy
- Leadership Coaching & Organizational Development
- Business Growth & Turnaround Management
- Stakeholder Engagement & Change Management
- University Graduation in Marketing
- Diploma in Project Management
- Certified in Project Management
- Certified Marketing Consultant
With over four decades of diverse leadership experience, Tariq Asmat is a seasoned academic and business consultant, known for driving growth, transformation, and sustainable success across sectors—especially in education.
At IKTAR, Tariq leads our Marketing & Research division, bringing deep insight into strategic planning, higher education marketing, capacity building, and organizational development. His work has helped institutions build high-performing teams, streamline operations, and increase student enrollments through smart, data-driven outreach strategies.
Tariq has played a pivotal role in advancing educational excellence in Pakistan. From boosting admissions in the AIOU MBA program to designing institutional frameworks for Lahore City Education Group, his contributions have consistently delivered measurable impact.
Previously, he served as a consultant for renowned institutions including Lahore City University and Sarwar Institute of Professional Studies, and currently leads MAP Pakistan – Marketing Associates & Professionals, a consultancy firm he founded to empower education sector startups and institutions.
He holds a Master’s in Commerce (Marketing) from the University of the Punjab, and international certifications in Quality Management from AOTS, Osaka, Japan.
publications
Color Psychology and Its Role in Branding, Marketing and Advertising
Introduction: Beyond the Myths of Color In business conversations, color psychology branding is often presented in overly simplified ways: blue builds trust, red creates urgency, and green symbolizes peace. While these associations exist, the reality is far more nuanced. In the modern business world, color is not magic. It is a strategic tool that interacts
February 21, 2026The Psychology of Leadership: What Drives Great Leaders
Introduction: Leadership’s Critical Edge in Pakistan’s Business Landscape In a rapidly changing, competitive business environment, Pakistan’s enterprises face unprecedented challenges; digital disruption, talent shortages, shifting global markets, and the relentless demand for innovation. The difference between surviving and thriving often comes down to one factor: effective leadership behaviors rooted in a deep understanding of psychology
September 30, 2025Corporate Training Mistakes That Cost Millions
In today’s fast-paced and competitive business environment, effective corporate training is no longer optional—it’s imperative for sustainable organizational success. However, many organizations inadvertently undermine their training investments due to common pitfalls, resulting in wasted resources and lost opportunities. For Pakistani businesses striving to scale and innovate, understanding corporate training mistakes and how to maximize training
September 17, 2025
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