Tariq Asmat Director Marketing & Research
- Strategic Planning & Execution
- Higher Education Capacity Building
- Marketing & Student Recruitment Strategy
- Leadership Coaching & Organizational Development
- Business Growth & Turnaround Management
- Stakeholder Engagement & Change Management
- University Graduation in Marketing
- Diploma in Project Management
- Certified in Project Management
- Certified Marketing Consultant
With over four decades of diverse leadership experience, Tariq Asmat is a seasoned academic and business consultant, known for driving growth, transformation, and sustainable success across sectors—especially in education.
At IKTAR, Tariq leads our Marketing & Research division, bringing deep insight into strategic planning, higher education marketing, capacity building, and organizational development. His work has helped institutions build high-performing teams, streamline operations, and increase student enrollments through smart, data-driven outreach strategies.
Tariq has played a pivotal role in advancing educational excellence in Pakistan. From boosting admissions in the AIOU MBA program to designing institutional frameworks for Lahore City Education Group, his contributions have consistently delivered measurable impact.
Previously, he served as a consultant for renowned institutions including Lahore City University and Sarwar Institute of Professional Studies, and currently leads MAP Pakistan – Marketing Associates & Professionals, a consultancy firm he founded to empower education sector startups and institutions.
He holds a Master’s in Commerce (Marketing) from the University of the Punjab, and international certifications in Quality Management from AOTS, Osaka, Japan.
publications
Business Mentorship: The Growth Accelerator You Need
Introduction: The Power of Mentorship in Pakistan’s Business Landscape In Pakistan’s rapidly evolving business ecosystem, organizations face mounting challenges—from intensifying competition and technological disruption to talent retention and leadership development. Yet, a powerful and often underutilized driver of sustainable growth lies in business mentorship. Mentorship accelerates learning, builds leadership capacity, and fosters a resilient organizational
September 14, 2026Crisis Leadership: Thriving Under Pressure
Introduction: The Essence of Crisis Leadership in Pakistan’s Business Environment In today’s volatile and unpredictable business landscape in Pakistan, crises—whether economic shocks, political instability, natural disasters, or global pandemics—are inevitable. The capacity to lead effectively under pressure is what distinguishes resilient organizations from those that falter. The art and science of crisis leadership are therefore
September 1, 2026The Science of Motivation in the Workplace
Introduction: The Critical Role of Employee Motivation in Pakistan’s Business Landscape In Pakistan’s evolving and competitive business environment, employee motivation has emerged as a key driver of productivity, engagement, and organizational success. Motivated employees are more creative, committed, and resilient—qualities vital for businesses facing digital transformation, market volatility, and talent challenges. However, understanding what truly
August 31, 2026
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