Tariq Asmat Director Marketing & Research
- Strategic Planning & Execution
- Higher Education Capacity Building
- Marketing & Student Recruitment Strategy
- Leadership Coaching & Organizational Development
- Business Growth & Turnaround Management
- Stakeholder Engagement & Change Management
- University Graduation in Marketing
- Diploma in Project Management
- Certified in Project Management
- Certified Marketing Consultant
With over four decades of diverse leadership experience, Tariq Asmat is a seasoned academic and business consultant, known for driving growth, transformation, and sustainable success across sectors—especially in education.
At IKTAR, Tariq leads our Marketing & Research division, bringing deep insight into strategic planning, higher education marketing, capacity building, and organizational development. His work has helped institutions build high-performing teams, streamline operations, and increase student enrollments through smart, data-driven outreach strategies.
Tariq has played a pivotal role in advancing educational excellence in Pakistan. From boosting admissions in the AIOU MBA program to designing institutional frameworks for Lahore City Education Group, his contributions have consistently delivered measurable impact.
Previously, he served as a consultant for renowned institutions including Lahore City University and Sarwar Institute of Professional Studies, and currently leads MAP Pakistan – Marketing Associates & Professionals, a consultancy firm he founded to empower education sector startups and institutions.
He holds a Master’s in Commerce (Marketing) from the University of the Punjab, and international certifications in Quality Management from AOTS, Osaka, Japan.
publications
KPIs That Actually Drive Business Growth
Introduction: The Power of Effective KPIs in Pakistan’s Business Landscape In today’s rapidly evolving business environment in Pakistan, companies face increasing challenges—from market volatility and digital transformation to intensifying competition and changing consumer behaviors. To navigate this landscape and achieve sustainable success, organizations must move beyond generic performance measures and focus on business KPIs that
June 1, 2026The Role of AI in Shaping the Future Workforce
Introduction: Embracing AI to Future-Proof Pakistan’s Workforce Artificial Intelligence (AI) is redefining the global workforce, reshaping skills requirements, job roles, and business operations across industries. In Pakistan’s rapidly evolving economy, AI presents both unprecedented opportunities and critical challenges. The integration of AI into workplaces demands new competencies, from technical AI skills to strategic and adaptive
May 29, 2026Leadership Lessons from Fortune 500 CEOs
Introduction: The Power of CEO Strategies in Pakistan’s Competitive Market In Pakistan’s dynamic business landscape—marked by rapid digital change, global competition, and growing pressure for innovation—strong leadership is more crucial than ever. Learning from the world’s top CEOs offers valuable insights for local executives and business owners who want to excel. Leadership lessons, derived from
May 4, 2026
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