Tariq Asmat Director Marketing & Research
- Strategic Planning & Execution
- Higher Education Capacity Building
- Marketing & Student Recruitment Strategy
- Leadership Coaching & Organizational Development
- Business Growth & Turnaround Management
- Stakeholder Engagement & Change Management
- University Graduation in Marketing
- Diploma in Project Management
- Certified in Project Management
- Certified Marketing Consultant
With over four decades of diverse leadership experience, Tariq Asmat is a seasoned academic and business consultant, known for driving growth, transformation, and sustainable success across sectors—especially in education.
At IKTAR, Tariq leads our Marketing & Research division, bringing deep insight into strategic planning, higher education marketing, capacity building, and organizational development. His work has helped institutions build high-performing teams, streamline operations, and increase student enrollments through smart, data-driven outreach strategies.
Tariq has played a pivotal role in advancing educational excellence in Pakistan. From boosting admissions in the AIOU MBA program to designing institutional frameworks for Lahore City Education Group, his contributions have consistently delivered measurable impact.
Previously, he served as a consultant for renowned institutions including Lahore City University and Sarwar Institute of Professional Studies, and currently leads MAP Pakistan – Marketing Associates & Professionals, a consultancy firm he founded to empower education sector startups and institutions.
He holds a Master’s in Commerce (Marketing) from the University of the Punjab, and international certifications in Quality Management from AOTS, Osaka, Japan.
publications
The Hidden Cost of Poor Management
Introduction: Unseen Losses in Pakistan’s Business Environment Today’s Pakistani organizations face mounting pressures—market volatility, talent shortages, regulatory upheaval, and digital transformation. Yet, while infrastructure and technology get investment, one threat routinely flies under the radar: the cost of bad management. Missteps in leadership and management create invisible drains on profitability, erode employee engagement, and sabotage
April 13, 2026Why Emotional Intelligence is the New Leadership Currency
Introduction: The Rise of EQ in Pakistan’s Business Leadership As Pakistani organizations grapple with digital transformation, hybrid workforces, and economic turbulence, the old metrics of leadership—technical expertise, command, and control—are giving way to a new paradigm: emotional intelligence in leadership. In 2025, EQ for executives is no longer an optional soft skill but a core
April 1, 2026How to Future-Proof Your Business Strategy
Introduction: Why Future-Proofing Matters in Pakistan’s Evolving Business Landscape Amid unprecedented technological change, economic volatility, and global competition, Pakistani companies face enormous pressure to adapt and thrive. From digital transformation to sustainability concerns and shifting consumer expectations, the stakes for long-term business planning have never been higher. The real challenge? Building a strategy that is
March 2, 2026
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