5 steps to make an effective Business Plan


A business plan is a roadmap for your business’s development over time. It helps companies identify obstacles along the way and make informed decisions about their businesses. For example, an auto dealership would find it beneficial to have an annual business plan for its cars. It allows them to keep track of repair costs, maintenance costs, fuel prices, and more. It’s also great for identifying problems with their inventory and planning accordingly. People usually use the term ‘business plan’ to refer to the plans of individual businesses and corporate plans. Essentially, a plan is very helpful in any sort of commercial endeavor.

Executive summary

While writing a business plan, briefly describe to your audience what your company is and why it will be successful. Keep this detail in mind for any future discussions with clients or investors after you’ve successfully launched the product/service. This leads to more clarity of language by yourself when talking about specific features that could become core aspects of your new idea. 

Market analysis

In a business plan, you will need a deep understanding of your business outlook and target market. Market analysis will show you what other competitors are doing and what their strengths are. You need to research what competitors are emphasizing, for example: if they offer fewer prices but lower quality products or services than our product line, the higher price point might encourage consumers to buy low-quality goods rather than pay more.

Marketing and sales

Make a marketing strategy that evolves and fits your unique needs. The main objective of an organization is to describe how to attract and bring customers back. Try to refer to this section in every aspect, especially while making financial projections. Make sure to describe your sales and marketing strategies thoroughly. This is an essential step in making an effective business plan. 

Financial needs

This is where you would describe your financing needs if you were seeking funding. Your aim should be clearly described, like how much financing you will require over the next five years and how you are going to spend it. Show your preferred kind of financing—debt or equity—as well as the conditions you wish to be followed and the time frame for your request. Specify if you require money to pay employees, supplies, or equipment, or pay particular expenses. Always recount your long-term financial goals.

Team and employees

Knowledge of key employees is a crucial but sometimes misinterpreted aspect of a business plan. It is not a detailed biography of each participant, but rather an accurate summary of what they have accomplished and what value they offer to this business opportunity.


It’s necessary to keep in mind that your company strategy is not written in stone. You and your team can make adjustments to and updates to this document as the company develops and evolves changes. You should review your plan daily. 

Implementing a monthly review might enable you to track your success and make necessary strategic changes. In order to ensure that your goals are achieved, accountability and motivation are essential. 



Author: Shafqat Jilani
Shafqat Jilani is a corporate trainer, management consultant, life coach, motivational speaker, a behavioural psychologist and e-strategist with more than twenty fives years of professional work. He is working in IKTAR as the country director for Pakistan.

Leave a Reply