How Do I Start a Joint Venture?

The term “joint venture” refers to an agreement between two or more companies or parties to engage in detailed business activity. To form a joint venture, you must obtain access to new markets, increase market power, and share resources. In contrast to a partnership, each firm in a joint venture retains its corporate identity and only decides to collaborate in a specified way to achieve a common business goal.

Choose Your Partner

To form a joint venture, you will need a joint venture partner. Having a clearly defined business purpose in mind will let you examine a co-venture for your business and can assist you in achieving your goals. To get success in your business, you have to access the right market for your product. You need to search for an organization with a strong market presence in that area to collaborate with, sell, advertise, and distribute your services.

Once you choose a company that aligns with your business goals and objectives, you need time to determine whether your two organizations are a good fit. 

Your business’s key factors must be able to work successfully in order to build a successful partnership. Spend time getting to know the individuals you will be working with as well as the company’s key beliefs.

What is their perspective on teamwork?

Do the company’s executives share your dedication?

Will your two organizations’ corporate cultures link?

How financially secure is your prospective partner? 

Most importantly, can you trust the people in charge? 

Making choices and working effectively together will be more challenging without trust and certain agreed-upon basic principles.

Setting up a joint venture 

With the joint venture structure, the most significant document will be the agreement, which outlines all of the venture’s rights and duties. The Joint venture agreement specifies the goals, the initial contributions of the partners, the day-to-day operations, the right to profits, and the liability for losses. It is critical to construct it carefully in order to avoid future disputes.

Is joint venture a successful option?

There might be other businesses that are more suitable than a joint venture. This is not used often in business arrangements. Consider all alternative possibilities for the best business structure, such as a corporation, trust, partnership, or just depending on a well-drafted shareholder agreement. Discuss this with your business lawyer to determine which business form is best for your specific circumstances.


A joint venture in the business can open the path for each member to expand into a new field of business at a low cost. It appears to be ideal: each business offers its unique knowledge, but the venture’s costs are shared among them. However, it is only ideal if the firms have a common vision and are equally committed to the joint venture’s success. A plan in most joint ventures comes in three forms: the sale of the new firm, employee ownership, or the spinoff of operations. Each strategy provides benefits to joint venture business partners as well as the possibility of dispute.

Author: Shafqat Jilani
Shafqat Jilani is a corporate trainer, management consultant, life coach, motivational speaker, a behavioural psychologist and e-strategist with more than twenty fives years of professional work. He is working in IKTAR as the country director for Pakistan.

Leave a Reply