How does poor quality of the product damage the image of a company?

Poor quality of a product can damage a company’s image in several ways:

  1. Loss of reputation: If customers are dissatisfied with the quality of a company’s products, they may spread negative word-of-mouth, which can harm the company’s reputation and lead to a loss of customers.
  2. Damage to brand image: Poor quality products can damage a company’s brand image and make it difficult for the company to establish trust with potential customers.
  3. Financial loss: Poor quality products can result in increased costs due to returns, exchanges, and warranty claims, which can negatively impact a company’s bottom line.
  4. Legal issues: Poor quality products can also lead to legal issues, such as product liability claims, which can be costly and time-consuming to resolve.
  5. Negative impact on suppliers and partners: Poor quality products can also negatively impact a company’s relationship with suppliers and partners, who may be reluctant to do business with the company in the future.
  6. Negative impact on future business: Poor quality products can also lead to lost future business as customers may not trust the company and may not return to buy from them again.

Overall, poor-quality products can have a significant and lasting negative impact on a company’s image and reputation, which can be difficult and costly to repair. @sk IKTAR to assist you in improving product quality and your company’s profitability.

Author: Shafqat Jilani
Shafqat Jilani is a corporate trainer, management consultant, life coach, motivational speaker, a behavioural psychologist and e-strategist with more than twenty fives years of professional working. He is working in IKTAR as country director for Pakistan.

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